How to Get More Dental Patients From Your Website and Google Profile

By the Aadi Smiles team, dentists who run their own clinics · Updated October 11, 2026 · 5 min read

How do you get more dental patients from your website?

If you are asking how to get more dental patients, start with the people who are already looking. Many new patients search on Google, compare a few practices by their reviews, visit a website or two, and then decide. Your Google Business Profile and your website are where that decision happens.

This guide is a practical, prioritized plan for those two places. It does not cover paid ads, referral programs or community events, which are worth doing but are separate projects. The focus here is on the patients your website and Google profile can win: strengthen your profile and reviews, show social proof on your site, help cosmetic patients picture results, make booking easy, and follow up.

What should you do first?

Not every task deserves the same attention. The table below orders the steps roughly by what most practices should tackle first. Effort and impact are described in general terms because every practice starts from a different place.

Step 1: Is your Google Business Profile complete?

Your profile often appears before your website does. Check that it is accurate and complete:

• Correct name, address, phone, hours (including holiday hours) and website link.
• The right primary category and relevant services.
• Recent, real photos of your office, team and front entrance.
• A link to online booking if you offer it.
• Public replies to reviews, written carefully so you never confirm someone is a patient or discuss their treatment.

Google's own Business Profile help center explains each setting. For reply wording that keeps privacy in mind, see how to reply to Google reviews with HIPAA examples.

Step 2: How do you get more Google reviews?

Reviews are one of the main ways people attract new dental patients online, because they are what prospective patients compare. The steady approach works best: ask every patient, at the right moment, with a direct link.

• Ask at checkout or in a follow-up text after a good visit.
• Send your direct review link so patients do not have to search. Google Business Profile has a shareable link under "Read reviews".
• Put a QR code at the front desk.
• Never offer incentives, and never ask only the happy patients. Google prohibits both, and the FTC has warned that review gating can be deceptive.

Our review booster gives each location one short link and QR code. Patients tap a star rating, and higher ratings go straight to Google's review box for your exact location. Lower ratings see a private feedback form so you can make things right, with a "Leave a Google review" link that is always visible. For the full playbook, read how to get more Google reviews, how to send your Google review link to patients and Google review QR codes for dental offices.

Step 3: Is booking easy on your website?

Open your website on your phone and try to book as a new patient. Count the taps. Then fix what slowed you down:

• A booking button in the header on every page.
• Tappable phone numbers.
• Short forms with a clear promise about when you will respond.
• A booking button at the end of each treatment page, where interested readers finish.

Step 4: Are you showing social proof on your site?

Visitors who come from anywhere other than Google Maps may not have seen your reviews. Show them. Our free Google reviews widget displays your rating and total review count, updates weekly from Google, and shows 4 and 5 star reviews that mention a treatment you pick. See how to embed Google reviews on your dental website for placement ideas.

Step 5: Can cosmetic patients picture the result?

For elective treatments like aligners, bonding and whitening, many patients hesitate because they cannot imagine the outcome on their own face. A smile preview on your treatment pages helps with that.

Our AI smile simulator lets visitors upload a selfie and in about 20 seconds see their own smile after clear aligners, edge bonding and whitening, then click through to your booking page. Photos are never stored. Previews are visualizations, and the dentist confirms what is possible. Learn more in our guide to AI smile simulators for dentists.

Step 6: Should you add video testimonials?

Short videos of real patients add something written reviews cannot: a face and a voice. Keep them brief and get the patient's written authorization first, and check the details with your compliance advisor. Our video reviews tool shows up to 5 short patient videos as story circles without slowing your pages. Our video testimonial template helps you plan what to ask.

Step 7: How do you follow up and measure?

Every form, call and booking click is a person waiting for an answer. Respond quickly, especially to cosmetic inquiries, which often come with questions about cost and timing.

Then track a few numbers each month: booking clicks, form submissions, calls from the website, review count and rating, smile previews if you use them, and what new patients say at intake about how they found you. For the full picture of how these pieces fit together, read our dental website marketing guide.

If you want help putting any of this in place, reach us through the contact form. Our team can help you get set up.

The bottom line

To get more dental patients from your website, start with the basics that most influence a searching patient: an accurate Google profile, steady reviews and an easy booking path. Then add social proof, visualization and video where they fit, and measure each change.