How to Embed Google Reviews on Your Dental Website, Step by Step
- Every major website builder has an HTML or embed block for the code.
- Place reviews near booking buttons and on treatment pages.
- Live reviews stay current; screenshots go out of date.
- Always check the live page on a phone after publishing.
Most patients check your Google reviews before they book. If they have to leave your website to find them, some of them will not come back. The simple fix is to embed Google reviews in your website, so your rating and your patients' own words sit right next to your booking button. This guide covers the steps, builder-specific notes and where reviews work best on a dental site.
How do you embed Google reviews in your website?
Google does not offer an official, ready-made reviews box for business websites, so practices use a reviews widget. The widget reads your public Google Business Profile and gives you a short embed code to paste into your site. The process is the same on almost every website builder.
- Choose a reviews widget. Check that it is accurate, updates regularly and does not slow your page. Our checklist for choosing a free Google reviews widget can help.
- Find your Google Business Profile. Most tools let you search for your practice by name. Make sure you pick the right location if you have more than one.
- Set up the display. Choose colors, a light or dark style, and which reviews to show.
- Copy the embed code. This is usually a short snippet of HTML.
- Open the page you want to edit in your website builder.
- Add an HTML, embed or custom code block where you want the reviews to appear.
- Paste the code into that block and save.
- Publish and check the live page on your phone and on a computer.
Builder-specific notes
Every builder has a place for custom HTML. The names change from time to time, so if a menu looks different, search your builder's help center for "embed code" or "HTML block."
| Builder | Where to paste the code | Watch out for |
|---|---|---|
| WordPress | Add a Custom HTML block in the block editor. Page builders like Elementor have their own HTML widget. | Some security or caching plugins can interfere; clear your cache after publishing. |
| Wix | Use the Embed Code option in the Add panel and choose to embed HTML. | Wix places embeds in a box; resize it so the reviews are not cut off on mobile. |
| Squarespace | Add a Code block to the page section. | Custom code features can depend on your plan, so check your plan if the option is missing. |
| Webflow | Drag in a Code Embed element and paste the code. | Custom code may need a paid site plan, and changes only appear after you publish. |
| Duda | Drag the HTML widget onto the page and paste the code. | Preview both desktop and mobile views, since Duda lets you edit them separately. |
For screenshots and step-by-step walkthroughs, see our install guides for WordPress, Wix, Squarespace, Shopify and Webflow. If you use a custom-built site, your web developer can paste the code into the page template.
Where should you display Google reviews on a dental website?
Reviews are most useful at the moment someone is deciding. On a dental site, that usually means three places:
- Homepage, near the booking button. Your rating and review count answer "can I trust this office?" before a visitor has to ask it.
- Treatment pages. Someone reading about Invisalign, veneers or implants wants to hear from patients who had that treatment. Show reviews that mention it.
- Contact or appointment page. A final reassurance right before someone calls or fills in a form.
Avoid burying reviews in the footer or on a separate "Testimonials" page few people visit. And keep them away from places where they push your phone number or booking button further down on mobile.
Why not just screenshot your Google reviews?
Screenshots are quick, but they cause problems over time:
- They go out of date. Your rating and review count change, but the image does not. A screenshot showing 180 reviews looks odd when Google shows 240.
- They are not verifiable. Visitors cannot tell whether an image is real or recent. Reviews pulled from Google carry more weight.
- They are hard to read on phones. Small text in an image does not resize well.
- Search engines cannot read them well. Text inside an image is less useful than real text on the page.
Copying and pasting review text by hand has similar problems, plus the risk of accidental edits. Patients' words should appear exactly as they wrote them.
Using the Aadi Smiles widget
Our free Google reviews widget follows the steps above. You find your practice by name (no Google login needed), choose an accent color and a light or dark style, and paste one short embed code. It shows your Google rating and total review count, updated from Google every week, and can combine up to 10 locations into one average weighted by review count.
For treatment pages, pick a keyword such as implants or veneers. The widget scans your Google reviews and shows 4 and 5 star reviews that mention it in a slider under the rating. Those quotes stay the same until you change the keyword. It sets no cookies, does no tracking, and only works on your own domain. The free widget includes a small "Google reviews widget by Aadi Smiles" credit link.
If you would rather not touch the code yourself, send us a message through the contact form. We have a dedicated team that can help you get it installed.
What to do after the reviews are live
A reviews widget can only show the reviews you have. Keep new ones coming by asking every patient in a simple, neutral way. Our guides on how to get more Google reviews and what makes a helpful dentist review cover the respectful, policy-friendly approach. Do not offer incentives for reviews, and do not ask only patients you expect to be happy.
The bottom line
To embed Google reviews in your website, pick a reliable widget, paste its code into an HTML block on your builder, and place reviews where patients decide: near booking buttons and on treatment pages. Live reviews beat screenshots because they stay current and visitors can trust them. If you want a simple starting point, try our free widget to display Google reviews on your website.
Frequently asked questions
Can I add Google reviews to my website for free?
Yes. Several free widgets let you show your Google rating and reviews on your website, usually with a small branding credit. The Aadi Smiles Google reviews widget is free, needs no Google login and works on any builder where you can paste an HTML embed code.
Does Google provide an official reviews widget for websites?
Google does not offer a ready-made reviews box for business websites, which is why most practices use a third-party widget. Choose one that pulls from your public Business Profile, updates regularly and shows reviews exactly as patients wrote them.
How do I add Google reviews to a WordPress site?
Copy the embed code from your reviews widget, open the page in the WordPress block editor, add a Custom HTML block and paste the code. If you use a page builder like Elementor, use its HTML widget instead. Publish, clear any cache, then check the page on your phone.
Is it okay to use screenshots of Google reviews on my website?
It is allowed, but not ideal. Screenshots go out of date as your rating and review count change, visitors cannot verify them, and the text is hard to read on phones. A widget that pulls reviews from Google keeps the information current and more trustworthy.
Where should Google reviews go on a dental website?
Put your rating near the main booking button on your homepage, add reviews that mention specific treatments to those treatment pages, and include reviews on your contact or appointment page. These are the moments when a visitor is deciding whether to book.